Brief description of service:
MMM Support (80%)
Play a supporting role in China MMM project, and Coordinate with global MMM team, local marketing team and cross-function teams including local data collection, validation and provide business context, result delivery, implementation, and on-going optimization
Other Brand Performance Tracking (20%)
Support regular reporting of brand performance
Marketing Mix Modeling Support(80%)
在中國MMM(Marketing Mix Modeling)項目中發揮支持作用,與全球MMM團隊、當地營銷團隊和跨職能團隊協調,包括本地數據收集、驗證和提供業務背景、結果交付、實施和持續優化
其他品牌業績跟蹤(20%)
支持品牌業績的定期報告
Skills and qualifications required:
Data/ insight driven and comfortable with basic office tools
Detail-oriented, quick learner and flexible team player
Good communication skills and ability to collaborate with cross functions
Marketing experience and Statistics background is a plus
數據/洞察驅動,熟練使用基本辦公工具
注重細節,學習能力強,具有團隊合作精神
良好的溝通技巧和跨部門協作能力
有市場營銷經驗和統計學背景優先