- 崗位職責:
Fully support business growth of automotive aftermarket business with product category optimization, channel development and sell-out improvement
通過產品線優化,渠道拓展以及售出提升,全面支持汽車后市場渠道業務的發展
Implement market study to deeply learn the market intelligence, competitor information and customer needs
開展市場研究,深入了解汽車后市場的市場情報,競品信息以及客戶需求
Market positioning for different product categories to define the accurate competitor, market segment and price guideline
對不同產品線進行合理的市場定位,找到準確的目標競品,細分市場和價格指導
Product category analyses and optimize based on the market and customer needs
分析現有的產品線,根據市場和客戶需求進行產品線優化
Cooperate with PM team, provide new product requirement and develop the new product
配合產品部門,提出新品需求,進行新品開發
Make the product go-to-market strategy to improve the product sales
制定產品上市及營銷策略,提升產品銷量
Cooperate with channel sales team to support the channel development for different categories
配合渠道銷售部門,根據不同產品線開發有針對性的渠道銷售網絡
Based on customer needs, make and implement various types of promotion
基于客戶需求制定多種形式的促銷政策
Guide channel customer to plan the sell-out event and track the result
指導渠道客戶規劃產品售出活動并跟蹤效果
Regularly analyses the sales performance of the product category and provide improvement solution
定期分析產品線的銷售表現,并提出提升解決方案
- 崗位要求:
Bachelor degree or above
大學本科及以上學歷
5 to 10 years of working experience on product development, management and related channel development in automotive aftermarket, experinece on auto engine oil and chemical product is highly plus
5-10年以上汽車后市場產品線開發,管理和產品渠道拓展的相關工作經驗,機油及化學品等乘用車養護產品相關領域的優先
Familiar with the businees of the maintenance product in automotive aftermarekt and related downstream business
熟悉乘用車汽車后市場中養護產品的業務以及下游渠道的業態
Knowledge about each step from product development to the go-to-market for auto engine oil
對于乘用車機油產品從開發到應用的各個環節有一定的了解
Capability of the independent project management and problem sloving
有獨立的項目管理以及解決問題的能力
Good at data analyses, experinece on using SAP is plus
良好的數據分析能力,有使用SAP系統經驗者優先
Proficiency in Microsoft Office
熟練使用辦公軟件
Good verbal and written English communication skills
良好的英語口語和書面溝通能力
Strong cross department communication, coordination and cooperation skills
較強的跨部門溝通,協調及合作能力
Good anti-pressure ability, able to multitask
良好的抗壓能力,能面對多任務開展工作