Purpose of
Job:
-Support
all marketing & admission initiatives so to enhance brand awareness and
reach student targets.
-Deliver
all marketing initiatives at the highest standard with appropriate and accurate
use of brand materials.
-Produce a
wide range of marketing materials from new content for publishing online /
offline to working with vendors to produce various design layouts in digital / print formats; all materials produced are to abide to the brand
guideline and at best their best in representing a Harrow-branded school.
-Communicate
clearly and work effectively with vendors /partners, provide clear briefing for
high standard execution.
-Events are
organised to a rigorous high standard to ensure the success of marketing
enrolment related, home-school retension and on-campus events.
Duties and
Responsibilities:
Support the
delivery of marketing initiatives
-Deliver
all marketing initiatives (be it an event, a promotional item or a WeChat post etc) with the highest
standard that best represent
Harrow-branded schools.
-Initiate
and follow through internally or with vendors on production of marketing initiatives / materials,
maintaining high standards
and giving clear instructions and guidance.
-Good
control of budget. Spend reasonably and follow up with internal finance
procedures.
-Work with
partners with respect and effectiveness.
Enhance
high brand awareness
-Apply
brand essence with local market insights, matching targeted audience needs / preference.
-Being the
brand guardian to ensure brand materials are appropriately and accurately applied.
-Identify
and look for opportunities to work with partners that match our brand image and
with target audience that we can approach through collaboration.
Partnership
development:
-Develop
the partnership with different brand/institute that matches the Harrow-branded.
-Organise
the marketing, parents’ retention and on-campus events properly, deliver a high standard execution.
-Partnership
announcements are to be approved by marketing manager, Headmaster / Chinese
Principal before publishing.
-Partnership
and content developed needs to match with market needs.
Others:
-The school
shop management and operation with promotion events.
-Provide
other support assigned by line manager.
-Being
sensitive and aware of market trend, always welling to learn.
-Being
flexible and being able to work on weekends (with Time Off-in-Lieu);
Requirements:
Minimum
Academic Degree required
-Bachelor’s
degree in marketing, communications or other related majors.
Professional
skill and knowledge required
Mandatory
-Experienced
in premium brand events and brand cross events.
-Extremely
strong written and oral English and Chinese (Putonghua). Strong copywriting skills where content is tailored
for different
platforms.
-Excellent
interpersonal and communication skills.
-Proactive
and self-initiated.
-Strong
organization and coordination skills.
-Superb
time management skills.
-High
achievement focused, hands-on approach and go-and-get attitude.
Desired but
not mandatory
-Experience
working in premium brand with high level of aesthetic sense.
-Overseas
experience.
Experience
Mandatory
-3-5 years
of experience in marketing, especially in branding, PR or communications. In-depth understanding in marketing
events with successful
cases.
Desired but
not mandatory
-Experience
working in Media or Community Marketing organization are highly preferred.
-Experience
working in premium brand with high level of aesthetic sense.
-Overseas
work / study experience
IT Skills
Mandatory
-Microsoft
Office and knowledge of relevant
software
and basic skills in using one or more of the following design or video
production software: Adobe Illustrator, Photoshop, Canva, Adobe Premier,
iMovies, Final Cut Pro
Desired but
not mandatory
-Mac OS
savvy (pages, keynotes, numbers)
-Knowledge
of school databases
-Basic
design and video production skills
重慶哈羅禮德學校(哈羅重慶)坐落于重慶副省級新區(兩江新區)龍興大道,配置為幼兒園到高中的全日制及寄宿制雙語學校,旨在為西南地區的適齡學生提供世界一流的雙語教育,培育出具有“中國靈魂、國際視野”的優秀領導力人才。哈羅重慶總占地面積約為13.5萬平方米,可滿足1200位學生就讀,配套100位4年級以上學生的寄宿服務。學校建筑依靠地形,融入自然,在建筑的整體氣勢上與英國哈羅公學呼應,整個校園既有英國哈羅特色,也有現代教育建筑的學院氛圍。學校各區域設計,充分體現“以學生為本”的自由空間理念,結合學生與建筑、學生與環境、學生與交通、學生與空間以及學生與老師的互動關系??傮w規劃布局上統籌考慮建筑、道路、環境、山坡、景觀之間的和諧,精心打造校區內景觀設施,綠地布置結合分區功能有序分隔。強化校區內的動靜分離設計,營造既活潑又安靜的綠色自然山景校園。我們深信,重慶哈羅禮德學校將成為重慶地區英式雙語教育的標桿,為中國西南地區樹立全新的教學典范。Harrow LiDe School, Chongqing(AISL Harrow Chongqing) is located in the Liangjiang New Area of Chongqing, providing world class K-12 bilingual education to students on an outstanding campus designed for both day students and boarders. AISL Harrow Chongqing enjoys an area of 135,000 sqm. It can accommodate 1200 students, including 100 boarders(from Grade 5 and above). The campus embraces the natural contours and vistas of the site to integrate nature into the daily experience of the students and staff. The architecture of the school’s buildings echoes the original design of‘Harrow School on the Hill’, and their renowned buildings in north London, using contemporary design concepts to create a truly British‘Harrovian’ environment, with an eye to the future. The campus fully embraces Harrow’s requirement to put the students first when considering design, emphasising the relationships between people, buildings, the wider environment and space, carefully connecting these elements. The school’s layout gives a sense of harmony, utilising green spaces to partition different functional areas, accentuating their uniqueness and creating the best possible learning environment for our students. We believe that AISL Harrow Chongqing will represent a benchmark for bilingual British education in the region, achieving a new standard for International Bilingual schools in the south-west of China