JOB SCOPE工作范圍 Provides functional direction to hotel sales, marketing, PR and reservation staff area to optimize opportunities through proactive planning and execution of the approved business plan and budget as well as marketing and sales plans. Direct and plan hotel advertising and PR plans to raise brand awareness. Implement corporate marketing program initiatives to drive incremental channel shift. Executes strategies which ultimately stimulate demand for roomnights, drive incremental revenues, stimulate product demand and achieve #1 or 2 RGI positioning among identified competitive set. 為酒店銷售，市場及公關部員工制定工作計劃及指導，并落實執行各部門工作計劃和預算指標。 通過酒店廣告及公關計劃增強酒店的知名度。制定市場及客戶拓展計劃以增加銷售通路。始終 貫徹市場策略的執行來增加客房率及提高酒店收入。 DUTIES AND RESPONSIBILITIES義務及職責 1. Responsible for the overall supervision of all Sales personnel in following sales policy and practice established by the Hotel and Group. 監督并負責所有部門員工落實豪生國際集團制定的銷售策略和政策。 2. Works with General Manager and hotel sales and marketing team to review business projections and develop annual marketing/sales plans, which support annual area revenue goals and returns to owners and shareholders. 協助總經理及市場銷售團隊定期總結工作項目的執行情況和更新市場銷售計劃，以達成年度區域目標并匯報與業主和股東。 1. Reviews marketing and sales budgets and allocated expenditures to ensure most effective use of funds available to support business objectives. 參考市場銷售部門預算合理分配開支。 2. Works with hotel General Manager and the corporate sales and marketing team in the development of advertising and sales promotions and plans, which support the achievement of profitability objectives. 協助總經理及市場銷售團隊進行廣告推廣和銷售促銷活動計劃，以達到酒店營業目標增加利潤。 3. Directs and reviews related advertising activities in conjunction and cooperation with the Public Relations Department. 督導公關部門相關廣告活動。 6. Provides direction in the development of effective marketing and sales strategies and plans, to ensure rate and occupancy objectives are achieved. Keeps abreast of best practices in the region and tailors activities to achieve goals. 為銷售策略的制定提供準確的市場導向并組織有效地區域性實踐活動的，以確保房價及客房 率達到預期指標。 7. Identifies and recommend sales training needs designed to improve the selling and customer service skills of sales staff. Collaborates with the training department in the assessment of operational staff and delivery of specialized training needs. 針對業務需要，將所需培訓項目通知培訓部門，定期組織銷售培訓活動以提高銷售技巧。 8. Reviews hotel performance against budget and establishes improvement action as necessary. 定期總結前段時間工作情況，為下階段工作做更好的準備。 9. Ensure effective use of yield management systems to maximize revenue opportunities in achieving Revpar targets. 確保收益管理系統的有效利用，在達到可售房平均房價的指標基礎上，使收益最大化。 10. Ensure synergy in the use of hotel operation systems, technology and sales practices and the sharing of best practices. 確保與酒店運作系統和技術和銷售培訓。 11. Develops and maintains strong relationships with Sales and Marketing Team, customers, industry and the business community. 7. Co-ordinate and participate actively in trade-show and Sales trip events as identified to maintain close liaison with travel intermediaries, local business groups and airlines. 有效參與并協調會展事宜并定期組織銷售旅行以增進與旅行社中介，本地商務旅行客人和航空公司的聯系。 8. Establish and review Strategic Sales account planning and utilization. 定期回顧總結客戶計劃及執行情況。 9. Co-ordinates and manages all monthly reporting requirements for the home office of Group and the hotel. 向酒店管理層和豪生國際集團總部提交每月所需報表。 10. Coordinates efforts between the Sales Office. Front Office and the F&B Department. 協調銷售部和前廳及餐飲部的工作。 11. Performs other duties as required by his supervisor 執行上級要求的其他工作 JOB SPECIFICATIONS職位要求 1. A degree in Business Administration or related discipline 大學教育程度及市場專業。 2. Minimum 8 years experience in Marketing and Sales in an international hotel environment. 至少8年國際性酒店的相關工作經驗。 3. Personable, aggressive and articulate 有進取心及良好形象。 4. Fluent in English and Putonghua with strong oral and written communication skills 好的書寫和口頭交流技巧，英文及普通語言話流利。 5. Established relationships with key multinational accounts, commercial houses, travel agents and tour operators 資深處理國際市場經驗及對市場有很好的了解。 6. An in-depth understanding of distribution and yield management. Strong sense of responsibility and accountability 高度責任感、正直和誠懇。 與市場銷售團隊，客戶和商業團體保持和發展良好的合作關系。