WHAT YOU'LL NEED TO HAVE '-Deep knowledge of working in the field of media relations, including crisis communications and branding. - Rich Knowledge of using insights to formulate country communication strategies, plans and activities to meet IKEA business and receiver needs - Deep knowledge of how to lead communication by defining, planning, executing and follow-up communication to relevant stakeholders -Up-to-date knowledge of the complete media landscape (including social media), usage and measurements. - Understanding of the process for delivering efficient communication and stakeholder plans, tools and the IKEA communication channels -Good understanding of IKEAs corporate identity, core values and vision of creating a better everyday life for the many people, to ensure right representation YOUR RESPONSIBILITIES '- Enable Ingka to promote and protect the IKEA brand through effective media and influencers relationships in close cooperation with other relevant functions - Drive reactive, proactive and activist communication externally through media & strategic influencers relationships - Responsible to create the country product and corporate PR/media relations strategy (focus on earned and owned media): create media/stakeholder engagement strategies for effective reactive, proactive and activist communication - Responsible for developing and implementing process for country on-duty phone and product loans -Effectively and proactively drives and elevates the brand awareness of the company among public through effective and targeted media use – co-leading events, all brand activation initiatives with other functions - Stay up-to-date on current affairs in order to create opportunities to position our stories in a way that resonates with the outside world. -Identify and empower IKEA leaders to be inspiring communicators – train and support spokespersons on delivering effective and appropriate communication. To act as spokesperson when appropriate. Develop and implement spokesperson plans to support focus areas and prioritized topics. - Develop and strengthen communication preparedness for reputational issues, risks and crisis. Act on all negative publicity and potential reputational issues. - Be a communication business partner for Market Support and a direct contact and support for communication needs and advice on effective choices within the specific area of Market Support -Builds a deep understanding of Market support objectives in order to tie communications work directly to desired business outcomes -Be a coach and sparring partner to managers and communication team when it comes to Public and Media Relations ABOUT THIS WORK AREA We strongly position IKEA as a truly meaningful & trusted brand in people’s hearts & minds, with a focus on us as a retailer and our positive societal impact. At the same time, we contribute to the growth and transformation of Ingka by ensuring we lead with communication. We do this by taking a strategic approach to reactive, proactive and activist communication.