職位描述
市場推廣市場策劃市場拓展整合營銷品牌營銷英語書面熟練有社媒推廣經驗新能源電子/半導體/集成電路光電子行業
Key Responsibilities:
1. Marketing Strategy and Planning:
- Collaborate with the Marketing Manager to develop and execute strategic marketing plans aligned with business objectives and target markets.
- Conduct market research and competitor analysis to identify trends, opportunities, and challenges in the solar energy industry.
2. Content Creation and Campaign Management:
- Develop compelling content across various channels, including website, social media, email newsletters, and marketing collateral, to engage and educate our audience.
- Plan and execute integrated marketing campaigns to drive brand awareness, lead generation, and customer acquisition.
3. Digital Marketing and Social Media Management:
- Manage company's social media accounts and online presence, including content creation, community engagement, and performance tracking.
- Implement SEO strategies to optimize website traffic and enhance online visibility.
- Plan and execute digital advertising campaigns across relevant platforms to reach target audiences effectively.
4. Brand Management and Messaging:
- Ensure consistency in brand messaging and visual identity across all marketing materials and channels.
- Develop and maintain brand guidelines to uphold brand integrity and enhance brand recognition.
5. Analytics and Reporting:
- Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and initiatives.
- Generate regular reports and insights to inform decision-making and optimize marketing strategies for maximum impact.
Candidate Requirements:?
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- Proven experience in marketing roles, with a focus on digital marketing, content creation, and campaign management.
- Strong understanding of marketing principles, including branding, positioning, and customer segmentation.
- Excellent written and verbal communication skills, with the ability to craft compelling content tailored to different audiences and channels.
- Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, and social media management tools.
- Creative thinker with a passion for renewable energy and sustainability.
- Strong analytical skills and attention to detail, with the ability to interpret data and derive actionable insights.
- Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.
- Experience with graphic design and video editing software is a plus.
Join Us:?
If you are a dynamic, creative marketer with a passion for driving positive change through renewable energy, we want to hear from you! Join our team at LISOL and be part of a company that is shaping the future of solar energy. Apply now and embark on a rewarding career journey with LISOL!