? Assist in planning and coordinating events to enhance the public’s understanding of HOKA brand spirit, particularly the product launch events, store-opening events, brand experience events, celebrity attendance events, etc. ? Contribute to event design and on-trend event concept, immersive experience that could inspire agency for a better offline experience. ? Lead event agency in planning the event rundown and manpower allocation, coordinate the delivery of all event materials (invitations, gifts for guests, etc.) , also secure the public security approval. ? Liaise with external vendors (photographers, event agency, PR agency, celebrity agency, etc.), and internal cross-function, cross-team (social, digital, retail, spoma , community, VM in MKT and EC, Merch, DTC & Wholesale department In BU) , also assist line manager to oversee internal guests’ arrangements for the delivery of events and manage on-site. ? Deliver event report after each case. Keep an eye on competitors big events’ showcase, and lead agency to generate competitors’ action review. ? ?協助策劃和協調活動，以提高公眾對HOKA品牌精神的理解，特別是產品發布活動、店鋪開業活動、品牌體驗活動、名人出席活動等。 ? 為活動設計和潮流活動概念做出貢獻，沉浸式體驗可以激勵機構獲得更好的線下體驗。 ? 領導活動機構規劃活動日程和人力分配，協調所有活動材料（邀請函、客人禮物等）的交付，并獲得公安部門的批準。 ? 與外部供應商（攝影師、活動代理、公關代理、名人代理等）以及內部跨職能、跨團隊（社交、數字、零售、spoma、社區、MKT和EC的VM、Merch、DTC和BU的批發部門）聯絡，并協助直線經理監督內部客人對活動交付的安排和現場管理。 ? 在每個病例后提交事件報告。密切關注競爭對手的大型活動展示，并帶領代理機構對競爭對手的行動進行評估。 Content Development : ? For each PR event, assisting line manager in delivering high quality communications to amplify event exposure. ? Monitor PR Agency in developing and implementing PR storytelling through event, generating compelling story angles and pitching stories to target media. ? Lead the overall PR rundown, combine key media, KOL, celebrity, runners…etc. to maximum brand exposure. ? To be innovative on PR content generation and new way/new channel for PR. ? To be involved in global PR team communication with local team. ? 對于每一次公關活動，協助直線經理提供高質量的溝通，以擴大活動曝光率。 ? 監督公關機構通過活動制定和實施公關故事，產生引人注目的故事角度，并向目標媒體推銷故事。 ? 領導整體公關工作，結合關鍵媒體、關鍵意見領袖、名人、跑步者等。最大化品牌曝光率。 ? 在公關內容生成和公關新方式/新渠道方面進行創新。 ? 參與全球公關團隊與當地團隊的溝通。